The new flagship pop-up store of The Mochiffon Cake is located in Central Street Market, occupying approximately 300 square feet. To cater to the brand’s new image, the design style adopts the brand’s iconic coral color, combined with streamlined shapes and continuous lighting effects. It stands out among the many shops, establishing a distinctive architectural language and injecting new energy into this historic building in Central Street Market.
Considering that pop-up stores have a shorter operating period and the opportunity for frequent relocation, environmental concepts are incorporated into the modular composition. The entire store can be disassembled, reused, reducing production costs, and alleviating carbon emissions.
The design of a semi-oval-shaped small courtyard directly faces the main entrance of the mall, bringing the outdoor space indoors. The small courtyard features a platform for Instagrammable lighting, and the design intention is to create variations with seasonal and festive floral installations, enhancing brand interaction with customers and giving a three-dimensional representation of the brand image.
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