The new popup store of The Mochiffon Cake is located in K11 Art Mall in Tsim Sha Tsui, occupying approximately 50 square feet. To cater to the brand’s new image, the design style adopts the brand’s iconic coral color, combined with streamlined shapes and continuous lighting effects. Considering that pop-up stores have a shorter operating period and the opportunity for frequent relocation, environmental concepts are incorporated into the modular composition. The entire store can be disassembled, reused, reducing production costs, and alleviating carbon emissions.
